Drug sales boomed in 2024, with Bayer being the only company among the top 20 in the biopharma industry to post a sales decline.
With only one of the biopharma industry’s top 20 revenue companies seeing a year-over-year decline in sales, 2024 was a remarkable year of revenue growth for the industry. Compare that to 2023, when eight of the top 20 drugmakers experienced revenue declines.Six of the top 20 drugmakers had double-digit increases in 2024, compared to just two in 2023. Five others saw a revenue bump of between 7% and 9%, compared to two reaching those figures in 2023.For the second year in a row, Eli Lilly (32%) and Novo Nordisk (26%) posted Big Pharma's largest year-over-year sales bumps, though their positions were flipped from 2023 when Novo (31%) topped Lilly (20%).Expect the same form in 2025 as Lilly—boosted by sales of its diabetes and obesity drugs Moujaro and Zepbound—projects its sales to fall between $58 billion and $61 billion. At the midpoint of the projection, it would be a 32% increase, matching the sales boom it saw last year. Meanwhile, Novo—which also has been powered by sales of its diabetes and obesity treatments—is projecting sales to increase by a range of between 16% and 24%.As for their places in the industry rankings, Lilly’s success has allowed it to jump from No. 15 in the revenue rankings in 2020 to No. 9 last year, with sales over that period increasing from $24.5 billion to $45 billion. Novo, meanwhile, has made a similar surge, jumping from No. 17 in 2022 to No. 11 last year as sales over the period jumped from 177 billion Danish kroner ($25 billion) to 290 billion Danish kroner ($42.1 billion).Top of the rankings For the second straight year, there was no change at the top as No. 1 Johnson & Johnson, No. 2 Roche, No. 3 Merck, No. 4 Pfizer and No. 5 AbbVie each held their positions. Each company delivered modest revenue increases in 2024 of between 3% and 7%.Getting back to growth was significant for Pfizer and Roche as they were coming off sales decreases of 41% and 7%, respectively, in 2023, largely due to declining sales of COVID-19 products. Last year was a course correction of sorts for the companies as they returned to their pre-pandemic growth trajectories. AbbVie’s 4% increase was noteworthy as well. It came after the company saw a 6% revenue decline in 2023 as autoimmune superstar Humira faced generic competition in the U.S. The Illinois-based company has come full circle, with next-gen treatments Skyrizi and Rinvoq primed to provide growth over the next decade. In its fourth-quarter earnings presentation, AbbVie estimated combined sales of the Humira follow-ons would reach $31 billion in 2027.The No. 1 rank for J&J was the 12th time in the last 13 years that the New Jersey powerhouse has finished on top. In 2012, J&J ended the more than decade-long run by Pfizer as the top-selling drugmaker. Lately, J&J’s lone year not in the top spot came in 2022, when Pfizer set an industry record by generating more than $100 billion in sales, with more than $56 billion coming from revenue from its COVID products.Slides in the rankings Sanofi and GSK were the only companies in the top 20 that fell by at least two slots in the rankings. Sanofi dropped from No. 6 in 2023 to No. 10 last year because of a reorganization in which it is separating from its consumer health business. In its financial reports, the company is accounting for the spinoff as if it has happened, even though the sell-off has yet to be completed. Aside from the effects of the divestment, Sanofi’s pharma products accomplished a 9% sales increase in 2024.Despite consecutive years with a 3% revenue increase, GSK has dropped from No. 10 to No. 12 in the rankings as it has been surpassed by Lilly and Novo. Holding back the British company were plummeting (PDF) sales of respiratory syncytial virus (RSV) vaccine Arexvy after the Centers for Disease Control and Prevention narrowed its guidance on who should receive RSV shots. Falling out of the rankings was Viatris, which was No. 20 in 2023 and has seen three straight years of revenue declines, including a 4% drop in 2024.Crashing the rankings for the first time and replacing Viatris is CSL. The Australian plasma specialist has had nine straight years of growth, boosted by acquisitions including an $11.7 billion buyout of Vifor Pharma in 2021.Other big gainers in 2024 Other companies with double-digit revenue gains in 2024 were AstraZeneca (18%), Amgen (17%), Novartis (11%) and Takeda (10%). Each of the four improved upon single-digit increases in 2023, with AZ making the largest jump as it was up from 3% in 2023 and moved up a notch in the rankings, from No. 7 to No. 6.Other companies that had significant turnarounds from 2023 to 2024 were Germany’s Merck KGaA, which went from a 5% revenue decline to a 2% gain; Merck, which had a 7% revenue increase compared to a 1% gain in 2023; Gilead Sciences, which was up 6% after sales were flat in 2023; and Bristol Myers Squibb, which saw a 7% bump after a 2% decline in 2023.While Bayer was the only company with a year-over-year revenue decline, be it minuscule at 0.4%, it was a significant improvement over its 5% drop in 2023.Editor's note: For the purpose of this ranking, company revenues outside of the health sciences arena were excluded. Examples include Bayer's crop science sales and Merck KGaA's electronics business. For companies reporting in foreign currencies, conversion to U.S. dollars is based on the annual average exchange rate.