MarketingRx roundup: Pharma brands get creative on Instagram; J&J reups health equity challenge
2023-10-10
A handful of pharma brands are using a popular nine-square curated puzzle layout on Instagram to showcase larger messages to social media users. The layout features art and graphics across the nine squares that connect to each other to create one single mobile screen “page.”
The style variety among pharma marketers runs the gamut from traditional and simple — Sanofi and Regeneron’s Dupixent, for instance, shows the brand and non-proprietary name in the center box surrounded by similar green tiles all around — to more involved imagery, such as Amgen’s Otezla, which also shows the brand and non-proprietary name in the center box, but is surrounded by images that bleed across the boxes. AbbVie has adopted the style across several of its pharma product brands, including Rinvoq, Skyrizi and Lo Loestrin.
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