Ferring builds out partnerships, taps social media to amplify fertility conversations

2023-04-24

Ferring Pharmaceuticals is a longtime expert in fertility care, but it’s also eager to partner with and learn from startups. So Ferring is teaming up with several for new strategies to reach more people dealing with fertility, including making financial investments. It recently struck up a two-year exclusive marketing partnership and an option to purchase with Robyn, a digital community platform that started as a fertility platform and has evolved to include new parent supports. Among the tools Ferring and Robyn created are a text-based platform with fertility coaches to talk in real time, and the incorporation of Robyn’s “digital doula” coaching for new parents.

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